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Global Cassava Market Study

Business Opportunities for the Use of Cassava

Assembled by
dTp Studies Inc.
 
Funded by
IDRC and IFAD
 
July 1999

Preface

What may be called a rebirth in the interest in cassava can be dated to the International Fund for Agricultural Development's (IFAD) initiated meeting in May of 1996. As an outcome of this meeting a Task Force was formed to spearhead the development of a strategy for cassava.

Key members of the Task Force included:

Cheikh Sourang, IFAD
Andrew Westby, NRI
Troude, CIRAD
Mpoko Bokanga, IITA
Rupert Best and Guy Henry, CIAT
Ann Marie Thro, CBN

Through time there have been some changes. Guy Henry replaced Troude from CIRAD, CBN was combined with CIAT and FAO became a member of the task force.

The chronology of events following the May 1996 meeting is outlined below. February 1997 the Intergovernmental Group on Grains recommended that FAO cooperate closely with the IFAD global cassava strategy task force. At the same meeting the Group on Grains agreed to extend its Terms of Reference to include roots, tubers and pulses:

"The Group shall include in its field of competence roots, tubers and pulses, exclusively for securing funding for commodity development purposes from the Common Fund for Commodities and, possibly, other financing agencies". The Group also endorsed five new project ideas, including three for cassava: Integrated Research and Development Project for the Development and Value- Adding of Cassava Products in China and South Asia Region; Cassava Market Information and Promotion Service; and Expanding Cassava Utilization for Food, Feed and Industrial Applications in Africa. The Group also endorsed the commodity development strategy for cassava as an essential prerequisite for the Fund’s giving consideration to projects for any commodity. (Working Group on International Agricultural Research 1997) laptop lcd screens

In June of 1997, IFAD sponsored the Global Cassava Development Strategy Progress Review Workshop. The agenda of the Workshop included discussion of:

the formulation of the global strategy
a prospective implementation plan
the design and scope of relevant cassava-related R & D projects, and
confirmation of the relevance of roots and tubers, especially cassava, as a possible entry point in developing a country or regional strategy, with special reference to specific ecological zones or socio-geographic communities, either from the viewpoint of food security or income generation and economic diversification.

Input for the Rome Workshop was in the form of comprehensive reports on the status of cassava in the three major producing continents, Africa, Asia, and Latin America and the Caribbean, and selected country-specific papers.

In November 1997 two consultants were contracted to draft A Global Strategy for Cassava: Transforming a Traditional Tropical Root Crop. This draft Strategy has been review by stakeholders at a series of regional meetings. The final strategy document, containing inputs and feedback from the regional meetings, will be presented and discussed in a Global Forum to be held later in 1999.

In December 1997 Food and Agricultural Organization (FAO) contracted The European Group on Roots, Tubers and Plantain to prepare a report on Global Cassava End-Uses and Markets: Current Situation and Recommendations for Further Study. This reports is also referred to as Phase I.

In January 1998 International Development Research Centre (IDRC), with support from IFAD, contracted dTp Studies Inc. to co-ordinate this study, Global Cassava Market Study: Business Opportunities for the Use of Cassava, referred to as Phase II.

The objective of this study is to identify viable business opportunities for the use of cassava, with the input of industry, traders and producing countries.

In March 1998 dTp Studies Inc. contracted Dr. Guy Henry, Centre for International Cooperation and Research for Development (CIRAD), to co-ordinate the study of European, African and Brazilian markets. CIRAD solicited the assistance of Drs. Andrew Westby and Andrew Graffham, National Resources Institute, to undertake the African studies; and Drs. Olivier Vilpoux and Marco Tulio Ospina, State University of Saõ Paulo, to undertake the Brazilian study. Dr. Boonjit Titapiwatanakun was contracted by dTp Studies Inc. to undertake the study of the Thai markets.

Collectively, the contracted parties decided to focus on the development and growth of products that are based on cassava. We attempted to avoid duplicating data and descriptions of recent global developments in cassava, which were presented at the IFAD Workshop and in the Phase I report. Our goals were to describe how specific cassava product markets have evolved, to identify the key factors that contributed to the growth of these markets; and to identify who were the major stakeholders in this evolution. This approach is consistent with IFAD's Global Strategy for Cassava. HTC Desire Z docking cradle HTC Desire Z docking cradle

Our intention was not to be prescriptive for specific countries, but to feature opportunities that could be worthy of consideration and development for all cassava producing countries. We are convinced that cassava can be an engine of growth in many cassava-producing countries. The nature and magnitude of contribution must be studied on a location-by-location basis.

Our task was difficult, owing to the multitude of products that can be produced from cassava. Following the approach suggested by the Thai Tapioca Development Institute, we categorised markets in terms of the form that cassava is used as an input: roots or dried roots; native starch; and modified starch. The first category Produced from Roots or Dried Roots refers to the production of products directly from cassava, normally using a chipping, grinding or milling process. This category also includes the consumption of fresh cassava for food that would entail peeling the root. The second and third processing categories Produced from starch - native or modified refer to a process of removing the starch from cassava by some soaking and separation. Modified starch can be produced from native starch or produced directly from roots. The modifying process changes the physical characteristics of starch – i.e., molecular size, viscosity, and sheer strength. B133XW01 V.2 REPLACEMENT LAPTOP LCD SCREEN

The complexity of the problem increases as we examine each of the application areas that use, or can use, cassava. For example in the paper industry cassava starch can be used from the beginning to ending stages of paper manufacturing, with different starch characteristics being required. Likewise in food preparation the uses of cassava starch can vary from being a binder, which holds the main ingredients together, to the basis of a sauce, to being an extruded product.

A final complexity is that cassava products are not unique products. For example starches can, and are, produced from a number of cereals and tubers. The food scientists and chemical engineers are able to duplicate the desirable starch characteristics from various cereals and tubers. When the food scientists and chemical engineers cannot produce the desired characteristics plant breeders can breed a new plant that has the desired characteristics. For example, the development of waxy maize in the United States as a replacement for cassava starch (see Chapter VI). Thus cassava and cassava-derived products always face competition.

This report has two parts. Part 1 refers to domestic market opportunities for cassava. Part 2 refers to export market opportunities for cassava. Within each Part the main cassava markets are examined: fresh and processed cassava, cassava flour, cassava starch and cassava chips for animal feed. Within each of these chapters a global perspective or overview is provided followed by individual country case studies. These case studies are from Europe, North America, Africa, Brazil and Thailand. The authors of the case studies were asked to use the following outline:

Current Situation
Growth Trends - Physical and Economic
Determinants
Bottlenecks
Role of Stakeholders
Market Potential and Growth

We apologise if this has resulted in a somewhat stilted style of presentations, but we feel that it allowed us to have relatively comparable information in each of the case studies.

The document is the culmination of many individual efforts. The following table details the various authors and their region of study for this report.

 

Authors

Contributions

Guy Henry
CIRAD-AMIS, PROSPER-PROAMYL
Rua Paulo Castro Pupo Nogueira, 600
Campinas-SP, CEP 13092-400, Brasil

Sections on the European Markets

Dr. Andrew Graffham
Dr. Andrew Westby
Natural Resources Institute
Central Avenue,
Chatham ME4 4TB
United Kingdom

Sections on African Markets

Olivier Vilpoux,
Marco Tulio Ospina,
CERAT/UNESP
Sao Paulo, Brazil

Sections on Brazilian Markets

Boonjit Titapiwatanakun Ph.D.
Kasetsart University
Bangkok, Thailand

Sections on Thai Markets

Daphne S. Taylor
Truman P. Phillips
dTp Studies Inc.
Guelph, Ontario
Canada

Sections on North American Markets

Truman P. Phillips
dTp Studies Inc.
Guelph, Ontario
Canada

Overview on Producing Country Potential

 

 

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